“Planning for Impact: Making the Case for Arts and Culture” by independent arts adviser and non-profit cultural consultant Moukhtar Kocache, is part of a series of videos by international experts who were invited to the Arts and Culture Entrepreneurship (ACE) workshops. The ACE program was launched in 2018 by AFAC, in partnership with Drosos Foundation, and with the support of the German Federal Foreign Office and is currently embarking on its second cycle.

Kocache argues that most art leaders often lack the tools, techniques, time and luxury to think about the outputs, impact, goals and objectives of their work. He offers a tri-angular perspective, based on impact, outcomes, and indicators (evidence of the success or failure and limitations of one’s work). The five-minute video offers these forethoughts and more to arts institutions and their leaders.

Kocache is a New York-based independent adviser and consultant with expertise in curatorial practice, media, philanthropy and cultural and civil society development.

The ACE program fosters a collective space for reflection on sustainability and is designed to inspire, invigorate and strengthen small and medium cultural institutions, based and working in the Arab region, and whose initiatives engage with communities. Eight arts and culture institutions participate in each cycle of the program and benefit from three extensive workshops, training, and one-on-one mentoring in the areas that contribute to more sustainable organizations: communications and storytelling, resources mobilization and fundraising, case studies, peer-to-peer learning and exchange, strategic planning, as well as concepts of design thinking, startups, and the different business models that they can adopt. The program further offers an incentive grant for each participating institution to implement an innovation activity aimed at improving their institutional resilience.