Robert Wolfe: “How Do We Harness Creativity?”
08 Oct 2019

“How Do We Harness Creativity?” by management trainer and leadership coach Robert Wolfe from the Netherlands, is part of a series of videos by international experts who were invited to the Arts and Culture Entrepreneurship (ACE) workshops. The ACE program was launched in 2018 by AFAC, in partnership with Drosos Foundation, and with the support of the German Federal Foreign Office and is currently embarking on its second cycle.

Wolfe introduces design thinking and storytelling as innovative tools to harness and structure creativity. How should we come up with solutions for societal problems? How do we know which solution will work? Which approach should leaders adopt, especially in constantly changing environments? Why is storytelling an important skill for 21st century leaders? Wolfe addresses these questions and more in an inspirational 5-minute video.


Robert Wolfe is a leadership coach, storytelling trainer and innovation facilitator at THNK Academy in Amsterdam. He also writes children’s novels and has published a book on corporate strategy.

The ACE program fosters a collective space for reflection on sustainability and is designed to inspire, invigorate and strengthen small and medium cultural institutions, based and working in the Arab region, and whose initiatives engage with communities. Eight arts and culture institutions participate in each cycle of the program and benefit from three extensive workshops, training, and one-on-one mentoring in the areas that contribute to more sustainable organizations: communications and storytelling, resources mobilization and fundraising, case studies, peer-to-peer learning and exchange, strategic planning, as well as concepts of design thinking, startups, and the different business models that they can adopt. The program further offers an incentive grant for each participating institution to implement an innovation activity aimed at improving their institutional resilience.