“Ma Tikhsarnish” Campaign (a.k.a Spread A Word Campaign)

Bassem Youssri  |  AFAC Express  |  2011  |  Egypt
A campaign that aims to raise awareness against the threats of violence, corruption and sectarianism through creative wordplay, this movement began on Facebook with dichromatic visual designs of a single word/ phrase in one color set against a background of a contrasting color; the words are expressed in the colloquial with meanings that raise awareness against separation and division. The project has since launched into the physical domain, with the ‘Spread a Word” campaign going into print on posters and badges, requiring funds for sustainability and distribution.