REEF harnesses cinema and creative expression to build environmental awareness and celebrate rural heritage. It started as a two-day outdoor screening experiment in Akkar, Lebanon's largest rural region, in partnership with the Council of the Environment, a nonprofit that would become its closest partner. The experiment became a multiple day festival of reference: the Rural Encounters on Environment and Films. Working as a collective under AFLAMUNA's umbrella, REEF became an independent Lebanese nonprofit in 2025. REEF's mission is to advance stewardship of natural heritage through art and culture. It aims to spread knowledge and inspire action through artistic narratives and cross-sector collaborations, strengthen community bonds through shared care for the environment, and promote grassroots advocacy for sustainable, equitable solutions. Over seven years, REEF has expanded its work to five Lebanese governorates, expanded to produce environmental cinematic narratives through the mentorship of filmmakers, notably Stories from Akkar in 2021. Since 2023, it has also delivered three mentorship and training cycles catered to youth. It also initiated with close partners the Rural & Cultural Network, connecting 90 formal and informal organizations working on environment, culture, and rural life across Lebanon. Its flagship project, Biodiversity & Cinema, has produced two editions, inspiring impact campaigns linking ecological storytelling to community action and policy advocacy.