A book that examines the development of representations of desire and sex in Egyptian commercial films, and their relation at every stage to the prevalent socio-political climate. It monitors the role of this representation in reinforcing certain perceptions of desire and sex, which led to normalizing a culture of sexual violence. The research does not proceed from a moralistic point of view that rejects eroticism, but rather delves into the role of censorship and banning, guided by logics of conservative masculinity in establishing a culture that demonizes women’s sexuality and views women as objects.