For nearly 10 years, Studio Chimbo has been developing a practice at the intersection of graphic design and cultural project design. After its first experience in editorial production with the Algiers Metro newspaper, the studio designed participatory art projects that brought together creativity, memory, place, and civic engagement. Driven by a deep conviction that art is a powerful vehicle for social connection, cultural transmission, and resistance, it created Massar 1 (2017), its founding project, which organized a two-month artistic tour along the Trans-Saharan Highway connecting Algiers to Tamanrasset; a project that brought together 90 young people, 20 artists, 12 partners, and 18 installations centered on land art creations on the outskirts of cities. The stories conveyed by these installations, created with an ecological approach, forged a connection between young residents and their local area. The Culture Change Climate Change initiative, established in 2021, continues this commitment to land art creation and uses artistic practices to raise young people’s awareness of environmental issues.

Using art as a tool for social transformation by highlighting marginalized memories, territories, and narratives, the studio adopts an independent, collaborative, and engaged approach at the intersection of feminist, decolonial, and ecological issues, transforming public spaces into sites of creation and reappropriation.