The Artistic Director of the Dubai International Film Festival and the director of the Gulf Film Festival. He has been closely involved with DIFF since its inception. In its early years, he was responsible for its Arabic programming, including the popular Arabian Nights section and UAE-focused Emerging Emiratis, which has since evolved into a pan-Gulf showcase. His dedication to the region’s talents led him to found the Emirates Film Competition in 2001, recognized as a turning point for Gulf cinema and a critical launch pad for its talent. He first emerged into the public spotlight with his passion for poetry before producing his first short films and documentaries in the late 1980s and early 1990s.